Many of us represented here in the Invisible Cake Society—a feminist, queer/ally, often asexual/aromantic, progressive Christian, neurodivergence, mental illness, and disability site—have found ourselves curious about BlueSky. Whether you’re migrating from Twitter (“X”) or a Meta platform (FB, Insta, Threads), or simply want to see what the hype is about, this guide can walk you through the basics.

BlueSky’s culture, purpose, and design combine an older model of social media and the forefront of a new liberated era: It actually shows you what you signed up to see. Imagine that. Groundbreaking.No ads, no gaming the algorithm, no being spoon-fed whatever the app wants you to see while posts from friends are suppressed, and no disappointment when you see a post about an “upcoming” event show up on your feed for the first time, only to discover that the event happened several days ago. It’s real time here and you have much more control over seeing what you want to than on any other app. More on that later.

I’ve tried to make this as basic and easy as possible, but if you’re really just looking for the bare bones top 10 tips, go here: https://bsky.app/profile/joabaldwin.com/post/3lc4nlhpjds2y

BlueSky works on something called the fediverse. All you need to know right now about that is user handles are longer here and vary, but most end in .social. It’s like .com or .org, sort of. If you want to know more, there are plenty of good explainers out there, but you’re reading my simple start guide so you probably don’t need to care at the moment. Let’s go!

Before we begin, open the homepage, Bsky.app on a desktop browser. Most of this is easier on a desktop browser. A desktop browser is required for step 4’s browser extension. At this time, no app version or mobile browser version of this extension exists.

Also: If any of this changes or is wrong, please let me know and I will edit this guide!

Create an account and personalize your profile

1. Pick a username (handle), upload a photo and banner, write a bio/description in the text box of how people might know you and what you post about, etc etc… you know the drill.
   1. I’d highly recommend, if you need to be recognizable, whether as an activist, leader, internet educator, a brand, or business (including writer or freelancer), go professional: real name or brand name, good portrait photo of your face or good-quality logo, website link, and a description that matches other social media and your website and clearly states what you do that might help people recognize you from elsewhere or find you for the first time and want to follow.
   
   
   1. If you have an established internet pen name and want to continue to post under that, use that as your username and try to keep your photo, banner, and/or description similar to the platforms you’ve been using already, at least at first.
   1. If you want to stay anonymous and create a new name/personal brand here, this is a great time to do it, but stay aware that everything on BlueSky (at least at this time) is public. There are no private accounts (yet?).
2. Explore the settings for each part of the site.
   1. The gear button on the left sidebar on desktop only takes you to some of the settings (https://bsky.app/settings), but you can change your profile appearance, who can send you direct messages, how and which of your feeds (the tabs on the top of the home page) display, etc. by clicking each respective icons in that left side bar and then a button at the top right.
   
   
   1. Don’t get distracted by each empty section of the site so far or terms you don’t know yet. We’ll come back to this.
   
   
   1. First, take some time to open each section of the Settings and set the things you know you want/need, like privacy, nsfw settings, muted words, font size, default language, etc.
   1. You can also read the official BlueSky FAQs to get a quick overview of what terms mean, who can see what, and links to download the mobile app. Again, if you don’t know what something is yet, don’t worry about it. There’s a broad range of users on this app, from complete beginners to the expert internet-coding pioneers shaping the future, so treat it like a group exercise class and go at your own pace while letting the elite Pilates/yogi/Zumba athletes go at theirs.

Post and find posts

1. Before you follow anyone, post something so people know it’s the real you. Link to your site, do an intro post with facts about you, copy and paste your most timeless and relevant post from elsewhere, or simply start posting you usual content here instead of/in addition to other social media apps. Post whatever first impression you want to give so people know immediately who you are and what vibe you’re going for here.
2. Now, add some feeds (tabs on the top of the home screen) besides the default. Feeds are automated tools, not hand-curated lists (those are up next). They might be automatically customized for your account specifically or populate based on a hashtag, emoji, keyword, or other trigger. Some allow anyone to add a post by using the hashtag or emoji, while some require being added by the creator as a contributor. Look through the following linked post for any that appeal to you (the Mutuals one is my favorite—only posts from people I’m following who are also following me). Once you’re on the feed’s page, pin it to the Home page so you don’t have to save the URL somewhere. (Though you could! You do you.) https://bsky.app/profile/erinbiba.bsky.social/post/3lbxbqv65722h
   1. Find more! https://bsky.app/feeds, accessed by clicking the # button on the left side bar, not only allows you to view feeds (and lists saved as feeds) you have pinned but also search for more and see popular suggestions.
3. Next, create some lists of accounts you will want to see.
   1. You can save these as if they are feeds (tabs on the top of the home screen). This allows you to organize accounts into topics or to keep your default feed to just the people you follow, who you really want to see first thing when you open the app. Using lists, you don’t have to follow accounts that you don’t want in your default feed but do still want to have readily accessible. This allows you intentional organization and sanity-preserving separation from, for example, news and politics. And vice versa, if you need a break, you can create a list of accounts that make you happy or calm and only scroll through that without having to see everything else. How to create a list:
      1. In the left sidebar, click the Lists button (looks like a bullet list). In the top right corner, click + New. Add a photo, name, and description so people know what it’s a list of. Reminder that almost everything on BlueSky is public, so anyone will be able to see this, not just you or people you add. Add members by searching. Pin to Home. Share by clicking the options (…)button.
   
   
   1. You can also pin other people’s lists. You’re welcome to pin any of mine to your home screen or pick and choose from them who you’d like on your own lists. Lists I’ve made: https://bsky.app/profile/jennadewitt.bsky.social/post/3lbvvcldrwc2o
   
   
   1. Here are lists and feeds that I did not make but that I enjoy having quick access to without these posts all being mixed in together: https://bsky.app/profile/jennadewitt.bsky.social/post/3lfxqlosaic2s
   
   
   1. The obvious advantage of using other people’s lists is that you do not have to do any work. The downside is you cannot edit them, no matter how much you want to add someone to or remove someone from showing up there. If you think you’ll want to add others not already on the list, or if someone on the list is going to make BlueSky a negative place for you, create your own list for that thing.
4. Now, you need to follow some people for your home feed. You could search for them one by one, or click friends’ links as they post them on other sites, but the best way to get started is to run the Sky Follower Bridge extension: https://bsky.app/profile/did:plc:l3nkrpivwuvwuqduk3illkvf .
   1. Make sure you are using the official one and do not get duped by a scam site. The real one is free. (Though thank-you donations to the one developer maintaining it in his free time are appreciated, it will not require anything like that to use it).
   
   
   1. I’ve had the best luck using the Chrome browser extension. Firefox (and my dozens of other extensions there) did not play well with it at the time. Your experience may vary, but I recommend Chrome first and then if that doesn’t work, try another browser you have the least number of other extensions installed on.
   
   
   1. Use it on Twitter, Threads, Instagram, and TikTok by opening your Following page on each. Do not run it on multiple sites at a time.
   
   
   1. Follow the instructions at the Sky Follower Bridge site: https://www.sky-follower-bridge.dev . Give it plenty of time to run. This part of the process is not quick but well worth it. You may also need to re-run it if it’s been stuck on the same number for a long while (in my experience, it tends to hit the other social media site’s rate limit as it gets into the 200s). Maybe walk away from the computer while it’s running so it can have the computer’s full attention for an hour or so. I follow several hundred people on most platforms, so yours may work the first time or you may not need to wait long at all. Some of us have been collecting social media users like Pokémon for nearly 20 years.
   
   
   1. Now that that’s done, click the button to review the results. Do not use the Follow All button. I’d recommend looking through them one by one to make sure the match is right. Not everyone has followed step 1’s substeps, so you may get false matches (especially for very common names. The JSmith123 on the BlueSky may not be same person as your friend who was JSmith123 on your previous social media app.) It also often matches a celebrity’s real account on Twitter/Instagram/Threads with a fan account on BlueSky because the fans are faster to adopt new platforms and claim their usernames than celebrities or brands are.  
      1. (On the other hand, there were some incorrect matches on mine, with just coincidentally the same name/handle as someone I followed elsewhere, who actually also sounded like very cool people so I ended up following them as well, despite knowing that they weren’t the person Sky Follower Bridge intended to match. 😊 )
   1. The next step is to either:
      1. Click the button in Sky Follower Bridge to follow them.
      1. Right-click and open the BlueSky profile in a new tab to check it out first or to add it to one of the lists you’ve created.
5. Another way to mass follow a lot of people at once is to search for Starter Packs:
   1. These group people by what they have in common, like feeds and posts, but are just for following. For example, here are some starter packs for aromanticism and asexuality: https://bsky.app/profile/jennadewitt.bsky.social/post/3lbljbmsh3k2v
   1. You can also convert a Starter Pack to a list with this tool: https://nws-bot.us/bskyStarterPack.php
      1. For example, if you want a list of a bunch of news outlets and political opinions, but don’t want to get caught in the doomscrolling, you can use this starter pack and then make it a list with the tool above. https://bsky.app/starter-pack-short/U9juDW4
6. You can then also use this tool to find people who are popular with the people you already follow: https://bsky-follow-finder.theo.io/

Get settled in at Home

1. Now you can go back to the Home page and see what it looks like to open this app day to day.
2. The default Following feed is reverse-chronological, meaning you see life as it happens, newest posts first.
3. If you organized your lists too heavily and find yourself missing the randomness, you can set the Following feed to insert posts from your lists every so often: https://bsky.app/profile/pwnallthethings.bsky.social/post/3lbicklxsjs27
4. A chronological default means posting is different here.
   1. Not only should you carefully decide who you’re following (aka spending your time with and setting the tone as soon as you open the app) but also keep this in mind about reposting your own content that you want people in various time zones and life schedules to see. Someone who only gets on during their morning commute may miss your posts in the evening if you’re not reposting it the next morning too.
   
   
   1. Don’t judge a lack of engagement here with failing the algorithm or disinterest. You just need to remember the old-school rules: shameless “self-promo” is necessary to hit that window when the majority of your mutuals (people who follow you and you follow them) are scrolling through the app. It’s not really “promo” to repost once or twice at different times; it’s just giving people what they followed you to see.
   
   
   1. You can automate this (and crosspost to multiple platforms while you’re at it) through tools like Buffer if this sounds like too much work.
   
   
   1. Or you can just post when you feel like it and your people who are meant to find you can find you, whether through other users sharing your posts or recommending you, from you following them, from a list you’re on, from hashtags or search terms you’ve used, or on their Discover tab. Yes, there IS an algorithm so you can still find new content and be discovered by others, but it’s an optional function, not the core of the app.
   
   
   1. Don’t be spammy: adding unrelated hashtags or @ mentioning people, only posting your own work and not interacting with others’, selling things, private (direct) messaging someone unsolicited without stating why you’re saying hello to them specifically, posting links with no other text or content, etc.  Again, it’s about who you know here, not gaming a computer algorithm. Be human, for humans.
   1. Use alt text for visual content: Accessibility, in particular alt text, is a big part of the culture here. Use this setting to make sure you are always posting alt text descriptions. Whether for vision-impaired users, when the internet is not loading images, or anything else, alt text is a good way to make sure everyone can understand the visual elements of your post, like photos, GIFs, and videos. https://bsky.app/settings/accessibility
      1. More on why: https://bsky.app/profile/dremenec.com/post/3l7m5k5yfbk2a

More things you can do here

1. Direct message your friends (one by one for now, but group DMs are coming eventually): https://bsky.social/about/blog/05-22-2024-direct-messages
2. Create a poll: https://poll.blue/post
3. Search! The official guide to finding what you want to find: https://bsky.social/about/blog/05-31-2024-search
4. Labels can help you find what you like more quickly or hide certain posts or accounts. Or just have fun! Try some here: https://www.bluesky-labelers.io/
   • I use this US politics one: https://bsky.app/profile/uspol.bluesky.bot
5. Blocking and blocklists:
   • Blocking is more meaningful here than elsewhere as far as interaction goes, and they won’t be able to see your posts while logged into that account, but remember there are no private accounts here. Blocked accounts cannot see your profile while in the app, reply in your threads, mention you, or otherwise interact with you. And vice versa.
   
   
   • If you feel like something is violating the terms of service or is harmful, report it. Also, for more updates on moderation and security features, follow the official safety account: https://bsky.app/profile/did:plc:eon2iu7v3x2ukgxkqaf7e5npWhy blocking (instead of arguing or dunking) is a big part of the culture here: https://bsky.app/profile/jindawuff.live/post/3law6bqhotk2b
   • It seems counterintuitive but one way to mass block a bunch of accounts is by “subscribing” to a list.
     • This is one example: https://bsky.app/profile/skywatch.blue/lists/3l53cjwlt4o2s. The problem of course is false positives, which mean they may blocking anyone with the keywords in their username, description, and/or handle, so an account that is anti-Trump, for example, might be accidentally picked up by it if they are using the keywords like “Trump” in their main profile identity. Or an account that regularly critiques an organization might be accidentally added to a list of that organization’s fans. As an account yourself, this is why it’s smart not to define yourself by what you’re against, but also as a follower, this is why it’s smart to be picky about which blocklists you subscribe to (which will mass block everyone on them at once).  
     
     
     • Learn more about this specific list/labeler and their other stuff here: https://bsky.app/profile/skywatch.blue
     
     
     • Similar lists: https://bsky.app/profile/did:plc:mml7iyrgii3zxyvlf43a7to3
     • More: https://bsky.app/profile/swilua.bsky.social/post/3lamb5fier42i

• Find out which lists you’re on: If you would like to find out which lists you’d been added to (for better or worse), type your handle into https://clearsky.app/.
  • Major caution here: On ClearSky, you can see not only who you’ve blocked but also who has blocked you, and sometimes the lists are not very nice (or accurate). No need to be offended at the results here, should you choose to view them. Just be amused and let people be wrong about you—or right about you and just not their cup of tea. You can’t please everyone. I’m grateful for those who have blocked me instead of trying to fight me on things that are often fundamental disagreements, simply who I am as person, or just a difference of opinion or preference. And someone’s choice to add you to a list might tell you something about them that leads you to block them first. Don’t use this knowledge to start drama, but besides that, it’s up to you if or how you handle this information.
  
  
  • On the plus side, once you get reconnect with all of your friends from everywhere else online, you’ll probably feel warm fuzzy feelings from being on their lists. ❤
  • ClearSky doesn’t ask for a password, so you can also see all of this information for other people too. Reminder that BlueSky is very public. The names of your lists, who is on them, who you’ve blocked, who has blocked you, your posts and replies activity history… everything is on display here for anyone who wants to see it.  
• Moving forward, you can subscribe to either Listifications or Listifications Without Blocks to get a DM when someone adds you to a list, feed, or starter pack, and, optionally, when someone blocks you. For the reasons stated above, I’d recommend using self-awareness and discernment before using either of these, but especially the been-blocked-notifying one.
• Bookmarking: This is odd, not gonna lie. Bookmarking isn’t a built-in feature, so users have created workarounds:
  • Pin this feed to your home to make a list of all the posts you’re replied with a pushpin emoji to. That is a way to save posts automatically, and you only see your own pushpin-replied posts. https://bsky.app/profile/did:plc:q6gjnaw2blty4crticxkmujt/feed/my-pins
  
  
  • Subscribe to this feed and labeler and then “report” posts you want to bookmark: https://bsky.app/profile/bookmarks.bluecanary.dev
    • How to, with screenshots: https://bsky.app/profile/deadpoolian.bsky.social/post/3lb65cduwm224Another how to: https://bsky.app/profile/lucidillusions.in/post/3lavjwc2bgs2s
  • Export bookmarks: https://bookmarks.bluecanary.dev/export/
• Copy a link to your profile: On your profile page, click the button that looks like an up arrow in a box. You can add yourself to one of your own lists or copy a link to your profile to share easily with others. Paste this link on your website or on other social media, wherever you have friends who want to find and follow your BlueSky account.  
• Embed a post in your website: https://bsky.social/about/blog/post-embeds-guide
• Turn the Twitter share button on other websites into a BlueSky button, functionally: https://share.notx.blue/
• RSS, HTML, SMS, oh my! More tools featured on BlueSky’s official documentation page to help you, including tools to connect to GitHub, post via text message, crosspost to other apps, and import all your old tweets or Instagram posts: https://docs.bsky.app/showcase?tags=bridge

Long-term survival

1. Do NOT feed the trolls. They might be bots anyway. https://bsky.app/profile/ketanjoshi.co/post/3lgbcabojgs2n
2. How to stay informed about the news and stay sane: https://bsky.app/profile/jennadewitt.bsky.social/post/3lgc7gjsyvk2j
3. Now that you’ve been here a little longer, you can always go back to your Settings page and add more muted words: https://bsky.app/profile/ianbetteridge.com/post/3lgabob5wdc2f

Now what

• Delete old posts on your old social media sites:
  • Cyd
  • Browser extensions (search your preferred browser’s extension library, but again, I had the most luck with Chrome for this)
• Trouble with the ol’ invalid handle error? This hasn’t happened in a while, but just in case it does again: https://bsky.app/profile/bsky.app/post/3k5b7akuqyk2n
• You may have noticed there’s no blue checkmark on accounts. Verification: https://bsky.social/about/blog/4-28-2023-domain-handle-tutorial

More tools and tricks

1. Go further! Okay so you’re set up and now you are ready to really see what else you can do. Here are plentiful toy boxes on ways to have fun, customize your experience, track metrics, convert a starter pack to a list, find more people to follow, discover what’s trending, draft and schedule posts, use a different (third-party) interface if you’re not vibing with the built-in one, and much more:
   1. Awesome BlueSky: https://github.com/fishttp/awesome-bluesky
   
   
   1. Bsky Index: https://github.com/scrub-dev/bsky-index/
   
   
   1. Best BlueSky Apps: https://bestblueskyapps.com/
   
   
   1. BlueSky Stash: https://blueskystash.com
   
   
   1. Bsky Info: https://www.bskyinfo.com/tools/

2. Connect to the fediverse/Mastadon: https://bsky.app/profile/did:plc:xbifsywyv5pka5jlknhv5yv3

Why am I not getting the interaction I am used to? You are likely to get more engagement if you:

1. Had a following on Twitter (and your followers used Sky Follower Bridge to just port who they were following over automatically).
2. Know people who are active here.
3. Interact with other people’s posts regularly and consistently.
4. Use hashtags and request to be on lists and starter packs in your area of expertise.
5. Link to your profile here on other platforms.
6. Post at various times.
7. Be the change! Make lists, search for and post about research and resources that are helpful, learn the tips and tricks that other people need to know (whether about this app or anything in life).
8. Similarly, you must share things you like in order for others to see them. “Liking” something doesn’t inject it into others’ Following feed the way it does on other platforms.

Things that we are hoping to see and BlueSky has confirmed they are working on: group DMs, post editing, more sign-in options, and limiting post audience.

Many thanks to Will Jennings for the basics that got me started on BlueSky and helped me learn a few of the things I shared above: https://bsky.app/profile/drjennings.bsky.social/post/3latpdkjnz22m